Hijacking a brand ---- How certain logos have been held hostage by sub - cultures or extremist groups.

Each of these lessons are based on a topic such as marketing, NFTS or presentations like Ted Talks on social research on emotional intelligence. 

This is a reading an audio discussing how we are influenced and how labels have tried in the past from PIGEON HOLED by association. 

Objective –  Practice fluency, expand vocabulary using idioms related to marketing and practice listening skills. 

At certain times in our lives our association to brands can be almost religious in the way we devout ourselves to them and judge and rank other people by the brands they wear. I was thirteen and for me it was Fred Perry. There was a mod revival in the early eighties and they were difficult and expensive to buy in Dublin  but cheaper in Belfast and in that I was that we had to go there. 

-----------------------------------------------------------------------------------------------------

I still have a Fred Perry that I bought in a Fred Perry shop in Lisbon \ yes, it's real !!\ But it's true I rarely wear it now due to it's association to the far right. When I say that, I mean not the company but that the far right have HIJACKED the imagery of this type of fashion. 

The link below is an article from the Guardian on how Fred Perry and other brands at different periods have been the victims of guilt through association. 

Fashion … or fascist? The long tussle over that Fred Perry logo | Fashion | The Guardian

Notes -- 

mis·ogyny-- [mɪˈsɒdʒ(ə)ni]- NOUN-- dislike of, contempt for, or ingrained prejudice against women:\\\\un·equivo·cal- [ʌnɪˈkwɪvək(ə)l]-- ADJECTIVE-- leaving no doubt; unambiguous:

Few brands have been tussled over as hard by competing subcultures. From tennis nuts to Jamaican rude boys, skinheads, mods, ska-punks, indie kids and Camden popstars

\\\

Scooters revving\ sound of the motor\-- Treated with contempt by the elite who ran the sport in Britain.

White label refers to the practice where one company purchases a product from another company and then rebrands it as its own. Typically, the company selling the final product to the consumer has no direct involvement in manufacturing.

\\\\