Building a brand -- What does it take ?

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      1990 Coke "I'd like to teach the world to sing - 20 years later" TV Commercial (youtube.com)

What do you consider a good BRAND ? -- 

How important is the LOGO of a brand and how should it's design reflect the ethos of the company it stands for ? 

Are certain advertisements TAILORMADE for the consumer, if so can you give an example ? 

Are you happy with wearing a brand logo? 


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NOTE - The colours of a logo can have a big IMPACT ON the customers.----- Why Are Fast Food Logos Red? And Why Are They Changing to Green? - Cheddar Explains - YouTube

          MOTTO -- Just do it -- Nike

BRANDED CONTENT - What exactly is branded content? Branded content is content that does not involve traditional advertising. It can include articles, videos, podcasts, and even live elements that bring relevant value to the consumer. It is not advertising in the way most people think of advertising (commercials, banner ads, social media ads.

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Worth waiting for --- Brands essentially want to GET INTO YOUR HEAD and stay there and now the market more competitive than ever. Advertisement need to be a whole lot of different things.  Marketing now is like MARKETING ON STEROIDS where companies use neuro marketing to GET INTO OUR HEADS.    Carlsberg Ad Ice Cold in Alex Hd - YouTube

Brands want people to remember them long after they have watched the advertisement by either being really clever or playing on peoples emotions and creating controversy. Companies may TAILOR advertisements to attract a new DEMOGRAPHIC like the JB whisky Christmas from 2022. 




Campaña de Cruzcampo - YouTube \\\\

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READING - Some of my strongest recollections are advertisements, they really stuck in my brain and to me they are works of art. Below is a reading exercise, fill in the article using the vocabulary below. After discuss the topic using the vocabulary. 

Can Advertising Be Considered An Art?

 timeless\ values \ consider \ souls\ values\ timeline\transparent\loaded

This question is a        one, for people have very different definitions of what is considered art. If art is defined as a skill, then maybe. If art is defined as a craft or a work, then possibly.

When we look at art or advertising, one thing to          is what is being expressed. Art, as our society recognizes it, embraces self-expression. Our culture loves to see how tormented or beautiful        translate themselves into words and images. The art we see around us helps define the        , the troubles, and the states our lives are in.

Art is usually considered to be          , and what is being expressed doesn't have any ulterior motive. Can that describe advertising? In most cases, no. Advertising is meant to express a certain belief that a certain organization has to connect to a specific audience. Advertising, for the most part, has a          , and cannot be passed down from generation to generation. We always hear that advertising must be relevant and             ; two characteristics that art does not need to pay attention to.


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Watch the video below and answer the questions -Why didn't consumers in Japan begin to drink more coffee? What is 'Reptilian Instinct ' ? How did the company popularize Jeep again? The Best Marketing Ever | Art Of Selling | NEURO MARKETING | SHOT BY SHOT - YouTube



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