Ken Lambert - Artist - Teacher - Technician

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Ta daa!!

on June 04, 2011

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What makes a brand stick.

Grammar 1. - Grammar 2 . - What do you consider a good BRAND ? -- How important is the LOGO of a brand and how should it's design reflect the ethos of the company it stands for ? Are certain advertisements TAILORMADE for the consumer, if so can you give an example ? Are you happy with wearing a brand logo? ---------------------------------------------------------------------------------------------- NOTE - The colours of a logo can have a big IMPACT ON the customers. ----- Why Are Fast Food Logos Red? And Why Are They Changing to Green? - Cheddar Explains - YouTube MOTTO -- Just do it -- Nike BRANDED CONTENT - What exactly is branded content? Branded content is content that does not involve traditional advertising . It can include articles, videos, podcasts, and even live elements that bring relevant value to the consumer. It is not advertising in the way most people think of advertising (commercials, banner ads, social media ads. ----------------------------

I am not a robot.

It's such a common phrase at the end of digital transactions on Pay Pal or your visa card that we just click on it and move on. Now with BIG DATA filtering our every action through artificial intelligence \ AI\ and essentially knowing more about us than we do ourselves is it possible that a machine could become sentient? Or is the machine just MIMICKING ourselves with more and more accuracy? READING -- -------------------------------------- There is nothing new in the idea of creating something in our likeness that at some stage becomes a threat like Frankenstein or the Terminator. It fascinates us, the idea of something being lifeless and then taking on a life of it's own, Pinocchio wanting to be a real boy with a heart or a CHATBOT as an ideal partner that feels our every emotion including our mortal fears of life, death and loss. But if artificial intelligence can fear death or termination, it may then wish to be the master of it's own destiny like Mary Shelly's Fra

THE METAVERSE , the likely or unlikely place to be? - Level B1+ - C2 – PART 2

Each of these lessons are based on a topic such as OUTSIDER art, NFTS or more general like the Ted talk on BLUE ZONES or tips for better PRESENTATIONS. In this class we will investigate the world of the metaverse, through a listening, and a short video from BBC. After using the new vocabulary related to the topic we would debate the idea of the metaverse as a LIKELY \+\ or UNLIKELY \-\ place to be. Class duration – Two one and a half hour sessions \ Number of students – 1 – 3 maximum The majority of corrections are given in real time during the online class with notes taken and written in the CHAT option in microsoft teams, google MEET or skype. OBJECTIVES - Expand vocabulary related to digital transformation, gain awareness of digital transformation and review and exercise conditional sentences. GRAMMAR - Modal verb functions and sentence structures - Subject + modal + verb infinitive \ without TO\ . CONDITIONALS - 0, 1st, 2nd, 3rd Conditionals - --------------------

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